Business of Boosting Your Immune System
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  • Writer's pictureJoshua Kleinstreuer

Business of Boosting Your Immune System

Having a healthy immune system does more than protect you from getting sick—it improves the overall function of the various organs in your body and promotes vitality—giving you energy and a feeling of youthfulness.

There are many steps that you can take to promote a healthy immune system, both by avoiding certain foods and consuming more of others, or by making lifestyle changes such as incorporating vitamins and supplements into your diet.

As Benjamin Franklin famously said:

“An ounce of prevention is worth a pound of cure.”

Here are the main vitamins and supplements that are perfect for a lineup of products aimed at boosting the immune system:

  • Vitamin C

  • B-Complex

  • Zinc

  • Multitrace-5

  • Elderberry

  • Glutathione

Business Behind Vitamins for the Immune System:


The Nutrition Business Journal estimates that sales of cold, flu and immunity supplements will reach $5.2 billion this year, with growth of 51.2% over 2019. This means that nearly 10 percent of all the supplements sold in the United States during 2020 will be for immune support. In a consumer study from May of this year, only 25 percent of respondents reported that they do not take supplements for immunity.


Due to the ongoing COVID-19 pandemic, experts predict that the sales growth in immunity supplements will be the highest on record. In fact, recent reports from Amazon show that 17 of the top 20 vitamin category products in sales were related to the immune system.


In the overall category of vitamins and dietary supplements on Amazon, 1 in 5 of the top products were elderberry.


Vitamin C is still the star player among supplements to boost the immune system—contributing $798 million to immunity supplement sales this year. Approximately 47 percent of surveyed consumers reported taking vitamin C supplements to support their immune system.


Probiotics are also a trending ingredient in immune system health. Prebiotic and probiotics in cold, flu and immunity have a projected growth of 40 percent in 2020 as the ingredient continues to drive growth outside gut health.

A front-runner in this category is apple cider vinegar. Most widely used on a daily basis, Apple Cider Vinegar has become most popular over recent years as a dietary supplement for all the benefits it has to offer. It is widely known for how it naturally helps boost your metabolism, energy, digestion health, immune system, heart health, skin health, and supports healthy weight management. This year Apple Cider Vinegar sales in the US are expected to hit $1.9 billion and are expected to grow 3.5% year-over-year between 2021-2026.



Experience the Gummi World Diamond Team Difference

At Gummi World, you can build your own, custom lineup of gummi vitamins and supplements to support immune system health.

Vitamin C, Elderberry, Apple Cider Vinegar, and more!

We have a variety of vitamins and supplements on our online menu and our recipe development Diamond Team is standing by to help you develop your own distinctive flavor, shape, and vitamin benefit gummi recipe at absolutely no cost to you.

Gummi World recipe development is always 100% free. Work hand-in-hand with our expert panel Diamond Team, composed of our in-house Executive Pastry Chef, Nutritionist, Food Scientist, Pharmacist, and Medical Doctor to build a unique vitamin supplement gummi. Our Diamond Team is unique to Gummi World, evident of our commitment to quality and our partners.

Contact Us: Call our Partner Satisfaction Expert at 830-358-9770 today to learn more.

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