• Joshua Kleinstreuer

Gummi Vitamins: State of the Industry, What’s to Come

A growing sector of the population is turning their attention to focus more on

their own health for a variety of reasons—which is causing the vitamins and

supplements industry, particular gummi vitamins—to grow along with it.


The increase in consumer consciousness toward preventive healthcare along

with the demand for convenience is creating a demand for gummi vitamins

which has never been seen before. There is also a skyrocketing prevalence of

vitamin deficiency which is also fueling the growth of the gummi vitamins

market. Hectic lifestyles and lack of nutritional value from processed foods

are two of the biggest factors cited for widespread nutritional deficiencies

causing people to fortify their diet with nutritional gummi vitamins and

supplements.


Vitamins and Supplements Industry Trends


The United States vitamins, minerals, and supplement market surpassed $31

billion in 2020, according to a recent report by IBIS World. Aside from a

general preference for multivitamins, Vitamin B, Vitamin D, and magnesium,

nutraceutical products that offer specific combinations of vitamins and

supplements are gaining popularity.


The combination trend stretches far beyond your traditional multivitamin. For

example, a specific combination of Vitamin C and Zinc has been shown to be

effective in boosting the immune system and specific combinations of B

vitamins can aid in energy levels or improving metabolism.


Market trends show that consumers are increasingly preferring natural, non-

GMO, and vitamins and minerals with minimal non-essential ingredients.

Vitamins, supplements, and minerals that support stress relief, clear thinking,

memory, mood health, improved sleep, and improved energy are immensely

popular. Owners of vitamins and supplements brands are offering their

customers several categories of their products that can be tailored toward

the specific needs of different customer demographics.


Vitamin Delivery Formats


Due to hectic lifestyles, the never-ending quest for convenience, or a desire

for “something new”, consumers want different and innovative delivery

formats for their vitamins, minerals, and supplements. The standard of

swallowing pills is slowly fading away. More people are turning to powders,

drinks, and especially gummies to fortify their diet with the vitamins they

need. With wellness and a healthy lifestyle front and center on everyone's minds, gummi vitamins may have been the secret recipe that consumers

needed to incorporate vitamins and supplements into their everyday routine.


Gummi Vitamin Market Growth


According to the "Gummy Vitamins Market by Type, Demographics, and

Sales Channel: Global Opportunity Analysis and Industry Forecast, 2019-

2026"; the global gummi vitamins market size was $5.7 billion in 2018, and is

projected reach $9.3 billion by 2026, registering a compound annual growth

rate of 6.5% from 2019 to 2026.


On the basis of product, the market has been segmented into single

vitamins, multi-vitamins, and supplements. The multivitamins segment

accounted for the dominant share of more than 72 percent of the overall

value. These products are mainly consumed by adults and the Millennial

generation. They consist of essential vitamins such as your B Complex

vitamins, Vitamin A, Vitamin C, Vitamin D, and Vitamin E.


The vitamins and minerals that are deemed as “essential” are popular for

weight control, improved metabolism, and a boosted immune system.


On the basis of application, the adult vitamin gummies market has been

divided into food supplements, weight management, vitamin deficiency,

immunity, and others. The food supplements segment is poised to witness a

compound annual growth rate of 9.9% over the next seven years. Most of the

products are consumed as supplements to rectify nutritional deficiency.

The booming pharmaceutical industry in emerging economies, such as China

and India, is estimated to impel healthcare companies to expand their

product portfolio through the introduction of new nutraceuticals products.

The distribution channel is expected to remain one of the key components in

the value of the adult vitamin gummies industry.


Entrepreneurship Opportunities: Partnering with a Gummi Vitamin

Manufacturer


The trend of e-commerce businesses was in full force prior to the COVID-19

pandemic, and now it shows no signs of slowing down. The effects of the

pandemic have shifted e-commerce more than any other time in history,

according to Forbes magazine. Traditional retail sales have declined but e-

commerce has seen a 129% year-over-year growth in the United States and

Canadian orders as of this past April, with an impressive 146% growth in all

online retail orders. A majority of brick and mortar stores have taken their

businesses online to survive the pandemic. As a result, e-commerce sales in

the United States will hit a projected $709.78 billion in 2020, or about 14.5% of

total retail sales. This is an increase from $601.65 billion, or about 11% of total

retail sales, since 2019—accounting for the largest jump in the e-commerce

share of retail sales in a single year.


Consequently, this means that there is a tremendous potential for

entrepreneurs to increase their profitability since the cost of operating an

online business is significantly lower than that of a physical store.

This shift also benefits the consumer. E-commerce portals as a selling

medium serve as a platform for manufacturers to offer their services and

finished products to entrepreneurs will ultimately work in the out for the

consumer as well. People enjoy the convenience of online sales for delivery

and payment options which will cause a continuing increase in the number

of consumers bring their shopping habits online as opposed to traditional

shopping. The timing could not be better for an entrepreneur to launch their

products and services.


If you have been shopping for a custom manufacturer for a gummi vitamin

lineup of products you have probably already noticed everyone does a little

bit of everything - pills, soft gels, capsules, gummies, powders, tablets, and

more.


At Gummi World we focus on executing vitamins and supplements gummies

to perfection. We want to partner with you to develop a unique, brand

specific gummy. With reasonable minimum order quantities and the

reliability of being placed into a production schedule that works for you, we're

a full solution facility helping you from recipe development all the way to

product fulfillment.


Our Diamond Team is comprised of an executive chef, nutritionist,

pharmacist, and food chemist to ensure your product is of the highest quality,

best taste, and nutritional potential.


Let us focus on fulfilling a tasty and healthy product that is customized to

your specifications while you scale and grow your business.


Contact Us: Call our Partner Satisfaction Expert at 830-358-9770 today.

Contact

1839 West Drake Drive

Tempe, AZ 85283

Office:  830-214-5579

Sales:   830-358-9770

info@gummiworld.com

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