• Joshua Kleinstreuer

What is Melatonin & Why It’s Here to Stay

From A to Z, there is literally an alphabet’s worth of supplements on store shelves for consumers to choose from—yet melatonin in particular is becoming a popular choice for consumers as a natural sleep aid.


The numbers speak for themselves, with melatonin market reports valuing the supplement at $1.26 Billion in 2021 and projecting it to reach $3.67 Billion by 2030—a Compound Annual Growth Rate (CAGR) of a little more than 14% over the next eight years.

What is melatonin and what does melatonin do?


Melatonin is a hormone that is naturally produced by our brains in response to darkness. Unsurprisingly, melatonin helps support the timing of our body’s circadian rhythm, also known as our internal 24-hour clock, and thus can promote improved sleep. Melatonin is shown to decrease the time it takes a person to fall asleep. People who consumed melatonin fell asleep approximately 30 minutes sooner than people who took a placebo, according to a study. Other studies suggest melatonin can help improve sleep efficiency, which is how long a person sleeps while they are in bed. Data shows people sleep longer while in bed if they consume melatonin.


With an increasing awareness around the importance of proper sleep and its health benefits, consumers are seeking natural sleep aids that are drug free and minimize the risk of dependency—ultimately contributing to melatonin supplement market growth.


Who can benefit from melatonin?


1. Melatonin for Travelers

Jet lag is a result of a person traveling across time zones. After arriving at their destination, a person’s internal clock remains set to the individual’s departure location for at least a few days. This can cause stress, decreased focus, and most of all a disrupted sleep cycle. Several studies have shown that melatonin may help reduce jet lag symptoms. There is an ample amount of research supporting the use of melatonin to improve sleep after traveling across multiple time zones and lower jet lag symptoms. Whether it is for work or for pleasure, people who travel often can benefit from melatonin supplements and contribute to the skyrocketing market demand.


2. Melatonin for Shift Workers

Melatonin is a beneficial supplement for shift workers and presents tremendous market potential for your consumers. Labor reports show that approximately two in every five workers in the United Stated work mostly during nonstandard times—evenings, nights, or rotating shifts. People who work nonstandard shifts may find melatonin helpful by consuming it based upon their unique schedule. For people who work overnight shift or extremely late hours into the night, melatonin can help them fall asleep during the day. This is an advantageous approach to enhance the benefit of your brand for your customer base.


3. Melatonin for Older Adults:

It is important to remember that melatonin is a hormone. Similar to other hormones, its levels in the body gradually decline as people age. This could be a contributing factor to lowered sleep efficacy and the deterioration of circadian rhythms in older adults. A study published in The Journal of Pineal Research involving healthy adults aged 55 and older found that 5 mg. of melatonin increased sleep efficiency. Furthermore, many of the popular prescription sleep aids should be avoided altogether in older adults per the 2019 American Geriatrics Society Beers criteria. Experts say that prescription sleep medications put older adults at risk for complications such as over-sedation, bone fractures, and falls. The benefits of melatonin for older adults is a fitting manner in which you can display how your supplement brand improves wellness for a wider demographic.


What decreases melatonin?

A disruption in sleep patterns, aging, and a variety of medical conditions can affect how much melatonin the brain produces—making melatonin supplements a popular option among consumers.


Natural melatonin production is also found to decrease with age, disrupted light-dark cycles, and increased weight gain.


What are other health benefits of melatonin?


Aside from supporting improved sleep, melatonin has other potential health benefits for your consumers’ health and wellness.


Studies have shown that melatonin can:


  • Support immune system health by turning on T-cells in your white blood cells to aid proper immune system responses.

  • Protect mitochondria in cells and benefit mitochondrial function due to its antioxidant properties.

  • Help maintain eye health by reducing cell damage, especially for older individuals, thanks to its antioxidant properties.


Create Your Own Lineup of Melatonin Supplements:


You have the opportunity to steer the ship and create your brand of melatonin gummies that everyone will be talking about and we are here to help. Gummi World has a medical doctor, Pharm.D., nutritionist, and food scientist involved with every product we manufacture so that we can make sure that our clients and their customers can be fully assured that their product is backed by science.

Contact Us: Call our Partner Satisfaction Expert at 830-480-6110 today to learn more about how you can start providing your consumers with melatonin gummies that will fly off of store shelves and be the talk of the town.