• Joshua Kleinstreuer

Top Five Vitamin Trends as Life Returns to Normal

The World Health Organization declared the coronavirus outbreak a pandemic nearly 15 months ago in March of 2020. While globally we are a long way off from being able to declare an end to the pandemic, in the United States people are looking ahead to a post-pandemic life.


This will come with a continued focus on self-care and how to manage one’s health with preventative measures such as vitamins and supplements. Market trends for vitamins and supplements show that consumers are already jumping on the train, and there are no signs of it slowing down.


Globally, the vitamins and supplements market exhibited a growth of nearly 11% in 2020 as compared to the average year-on-year growth during 2017-2019, according to a Fortune Business Insights report.

The explosive growth is not surprising considering the overall shift in consumer spending to “functional foods” throughout the pandemic. While the general food and beverage sector saw a sharp decline, despite widespread economic hardships the nutraceuticals sector saw an increase in demand.


The COVID-19 Pandemic certainly played a role. However, new societal norms unrelated to the pandemic contributed to this shift such as consumer spending habits, the increasing size of the geriatric population, and widespread availability of new vitamin and supplement products.


These factors will play a role influencing consumer purchasing habits for nutraceuticals in the years to come. Health experts are cautioning the public that sustained behavior changes are crucial to minimize the effects of future pandemics—most importantly staying proactive about one’s health.


Lessons learned from the Coronavirus outbreak on how to manage health and wellbeing will support the surging vitamins and supplements marketplace.


Top Five Vitamin Trends in a Post-Pandemic World:


1. Mental Health Management: Managing stress, depression, anxiety, and other mental health conditions continues to be a constant battle for many people as life slowly begins to return to normal. After prolonged isolation, an economic downturn, and loss of life these and other effects of the pandemic will continue for many years to come. As a result, many people are turning to supplements to support their mental health. The global brain health supplements market is valued at approximately $7 billion in 2020 and is expected to surpass $13 billion by 2027, according to a report by Coherent Market Insights.


Popular Vitamins and Supplements for Brain Health:

· B-Complex Vitamins

· Magnesium

· Cannabidiol (CBD)

· Ashwagandha

· Rhodiola

2. Immune System Health: The COVID-19 pandemic taught us all to prioritize our health. Consequently, there is a sharp increase in consumers seeking out nutraceuticals which support immune system health. While everyone is familiar with Vitamin C and its benefits for the immune system, there are a variety of other vitamins, supplements, and herbal extracts which are becoming increasingly popular.

Most popular vitamins and supplements for the immune system:

· Vitamin C

· Vitamin D

· B Complex Vitamins

· Elderberry

· Echinacea

· Astragalus

Natural nootropics, especially mushroom extracts such as lion’s mane, chaga, reishi, and others have also broken into the marketplace for functional foods that strengthen the immune system and the industry is projected to be worth more than $260 million by 2026.

3. Beauty Vitamins for Hair, Nails, & Skin: After months of staying inside more often than ever before within most people’s lifetime along within increased stress, some feel that their natural beauty is not where it should be. While genetics play a role, along with hydration and exercise, proper nutrition can have a positive impact on the quality of a person’s hair, nails, and skin.

Most popular vitamins and supplements for beauty:

· Biotin

· Vitamin A

· Vitamin C

· Vitamin E

· Folic Acid

· Collagen

· Omega 3, 6, and 9

· Glutathione


4. New Delivery Methods: As the demand for vitamins and supplements continues to grow, so will the expectation for an enjoyable consumer experience. The traditional, large, compacted pills are no longer the preferred method—especially for an aging population where they present a choking hazard for being hard to swallow. Soft gels, capsules, and gummies will become the new standard for consuming vitamins and supplements.

5. Increased Transparency: In addition to new deliver methods, consumers will demand and expect more transparency about health claims and ingredients associated with their supplements. The digital age has opened the door to a wealth of knowledge and information—which the public is taking full advantage of when it comes to their health and what they put into their body. The vitamins and supplements marketplace is highly unregulated. This has created problems over the years with companies making unsubstantiated claims about the health benefits of their product, using unsafe ingredients, or not disclosing the correct levels of ingredients in their product.


The Gummi World Difference:

Gummi World is paving the way and setting a new industry standard for what consumers already expect from vitamin and supplement manufacturers. Our Diamond Team of nutraceutical and healthcare industry experts put science behind every product we create. The expectations consumers put into the companies they purchase from is exactly what we have been doing from Day One: transparency, honesty, and full disclosure about all ingredients as well as their efficacy, safety, and absorption.


Companies that sell vitamins and supplements must be held accountable for making sure their health claims are backed by science, which is why Gummi World has a medical doctor, Pharm.D., nutritionist, and food scientist involved with every product we manufacture. We want to make sure that our clients and their customers can be fully assured that their product is backed by science as Gummi World becomes the gold standard in nutraceutical manufacturing.


Contact Us: Call our Partner Satisfaction Expert at 830-358-9770 today to learn more about how you can create a custom gummy vitamin, soft gel, hard capsule, or other nutraceutical that fits your brand.

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